Here are a few of our favorite tools:
There are so many amazing tools out there helping us level up in our business and helping us get stuff done in less time.
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The First Impression:
A visitor comes to your website to collect information or to research details that are of benefit to them. Your website should anticipate those needs and quickly and clearly address them. There is one person at the center of your message, and that is the visitor. Not you. Not your company. Not your product or service. What are your clients' pains, and how are you the go-to business to fix those problems? Offer clear solutions.
Your website should communicate how the customer will win or benefit by becoming your customer. It should clearly describe how your visitor has found the perfect solution to their issues. Any other approach sounds boastful, out of touch, and buries the information that your potential customer is looking for. Use our free online tool to review key metrics like performance, mobile readiness, SEO, and social networking. Click here for a FREE website checker. Looking for motivation, inspiration and great business advice? Listen to one of these podcasts…12/30/2016 Over the years as we've been growing our business, I am constantly seeking out inspiration, ideas and advice from experts that have already made it happen. One of the 'tools' I use to stay on top of best practices, new trends, and big ideas are podcasts. There are hundreds of thousands of them to choose from, but I have identified a few that literally change my day, and sometimes even the entire course of our business. Next time you're driving, instead of talking on the phone or rocking out to the radio, tune into one of these podcasts with the true intent of listening and implementing. They can be game changers!
1. EOFire by John Lee Dumas - http://www.eofire.com - I can't even begin to tell you how amazing this show is! 7 days a week, 365 days a year JLD interviews the countries best entrepreneurs and every one of them has so much to offer. This is by far my absolute favorite and has provided me with so much value I can't begin to share it all! 2. Online Marketing Made Easy by Amy Porterfield - http://www.amyporterfield.com/category/podcast/ - Amy is an absolute ROCKSTAR. True game-changer! 3. The GaryVee Audio Experience https://www.garyvaynerchuk.com/the-askgaryvee-show-podcast/ with Gary Vaynerchuck - Hands down Gary is the hottest thing happening in Digital Marketing. He's an absolute genius! www.garyvaynerchuk.com/the-askgaryvee-show-podcast/ 4. Smart Passive Income by Pat Flynn - https://www.smartpassiveincome.com/podcasts/ Pat also interviews successful entrepreneurs who have a story to share and tons of value to throw your way, all you have to do is tune in! 5. The Agents of Change with Rich Brooks - www.theagentsofchange.com/podcasts/ Rich is an incredibly talented web designer/ SEO master. He speaks with industry leaders and offers you expert advice on how to improve your SEO, mobile marketing, and social media. We are sure you’ve heard of Google Analytics and the Search Console (formerly Webmaster Tools), and probably use them. But I’d like to share the tools I’d also suggest.
Ahrefs. Want to know which sites link to your site? Which links are keepers and which are clunkers? Who links to your competitors? Ahrefs is the best backlinks checker and analysis tool. I use it every day. It’s $79/month - which may sound expensive if you’re not a full-time SEO-er - but the intel it gives you is priceless. Moz Local. The free scan is gives you a rough picture of which major local directories you’re listed on, as well as how many of those listings have the correct info. The paid version ($84/year) will actually create listings on those sites for you - and the listings in its network often are a pain to claim/fix or create manually. I use the free version every day and use the paid version for a good chunk of my clients. NAP Hunter Lite. A Google Chrome extension that finds incorrect business listings, so you can fix them. Free. Whitespark’s Local Citation Finder. Tells you which local-business directories and other “local citation sources” your competitors are listed on. That allows you to list your business on those same sites, too. That’s an advantage you can neutralize. The “Small Business” version is $20/month, but the free version is pretty good. CrazyEgg. It shows you a heatmap of exactly where your website visitors click and scroll. You can study the heatmaps and understand how to make your site better at converting however much traffic you get. Google’s Mobile-Friendly Test. Tells you whether your site is technically mobile-friendly. (It can be technically mobile-friendly but still not very good, so in some senses that’s a low bar.) Review handouts. One-page PDFs that you give to your customers to walk them through how to post a review on Google. You can generate a free PDF over at Whitespark. Asana. The project-management tool I and my helpers use to get things done. The free version is probably all you need. Wondering how your site stacks up online? Check out your site results with our FREE checkup here.
Tip1: Link building should be done a bit at a time and frequently… so that it looks organic.
Tip 2: Include towns and cities within your title and Meta description tags. Tip 3: View and comment on related blogs, and link to your website in your signature. Have questions about how to get your website to rank higher in the search engines... contact Crawford Designs today! We'll show you how to reach those top pages! Do you know how your business listings appear in local directories?
Directory Marketing, Link Building, Social Networks, and Search Engine Optimization are all crucial parts of maintaining your online presence. The potential to attract new customers via local search is enormous. Let us help your local business build and improve its search engine presence through optimization & directory marketing. Click here to learn how... Having a user friendly but knowledgeable site design has become primary for current on-line entities. in this article, we will share a list of accurate web design traits, some that are already gaining popularity among website owners and others anticipated to gain popularity in the near future.
1) Responsive Design: Adaptive Websites Responsive design is a huge aspect in website designing; it has developed as a necessity. Responsive net design potential mobile and tablet-friendly sites that fit neatly inside the small display of those transportable gadgets. Lots of people nowadays surf the internet by the use of their smartphones or tablets; hence, you need to be sure that your website responds to their machines because your competitors are already doing so. 2) Ghost Buttons You have to have come throughout a Ghost button web site with out realizing the technique. ‘Ghost Buttons’, as the name suggests, are transparent or empty button incorporate of skinny rectangular outline with textual content interior. Clicking on the button will seamlessly navigate the consumer faraway from the page to main web page without compromising the classy attraction of your site. 3) Storytelling: Power Person Engagement Every now and then, the most difficult product details and company info can also no longer create the equal have an impact on that story telling can. Storytelling permits you to exhibit different qualities of your business to your friends and connect with them on a personal degree. It’s greater to hold your viewers hooked to your site in preference to just focus on your company’s statistics and stats. 4) Typography: Do It The Inventive Way Typography is tons more than simply making your web site eye catchy. You have a purpose of constructing a site page and the main goal is to let your consumers find out about your product and capabilities. Your website includes content, most of which is text. First rate typography enhances the readability of your website and site viewers to scan, determine, and read the advice published. 5) Large background: Make It Tremendous Although it is asserted that an image is price thousand phrases; in the contemporary world, photography has long past to the next degree, especially when used as a large historical past picture on a webpage. in place of using elementary colours or pix, many websites now decide on greater heritage photos. These photographs are real pictures to which your clients can relate to. Using true pictures can support brands in delivering their message and feelings. 6) Parallax Scrolling: Display All Of It On One Web Page Parallax scrolling site design allows you to show a lot of info on the site's main page. In other phrases, the friends of your site are not required to consult with the inner pages of your site in an effort to get an outline of what you must offer. Parallax designs are all of a sudden gaining prominence amongst corporate sites and ecommerce web sites, among others. 7) Flat Designs: Welcome The brand New From Microsoft Microsoft’s new interface design for windows eight is an instance of Flat internet design. Infographics are another instance of flat designs, they place artistic blend of colours, shapes, designs and guidance used to speak a message in a brief and crisp method. 8) Rich Content Technology has come a long way from usual site design to state-of-the-art internet designs. Corporations are extra concentrated on the visual attraction and readability of content existing on their web sites. Lots of the sites have visuals incorporated to do the talking and less is left for audiences to examine on their own. A lot of sites additionally include multimedia to keep their viewers engaged. 9) Decreased Pop-ups As majority of audience now decide on searching web via their mobile devices, it makes sense to drop pop ups. Pop-ups on mobile devices seem to be clumpy, and may irritate your viewers… therefore, many of the web sites are now avoiding pop-ups. 10) Animations The use of animated elements is gaining recognition at the moment. Animation can also hold your viewers hooked to your site. Contact us today for a free consultation, and let us help promote your company online! Women often struggle with the choice between earning a steady paycheck outside the home or finding a way to stay with their children and make money where they live. Jill Crawford stood at that bridge of life. She took a long look at the where she could fall and decided to take the proverbial leap of faith. It was scary and uncertain, Crawford said, to go from being a corporate graphic designer to launching Crawford Designs, LLC, in 2006. "It's definitely not easy, a huge commitment to go out on your own and start a business from scratch," said Crawford. "I can say I have no regrets. I love it." A natural artist from the time she finger painted as a child, Crawford now operates a thriving website design business from her dining room table. Instead of a view of York from the Caskey Group office building, Jill gazes out on the vast farmland between Gettysburg and New Oxford that was originally her grandparents'. Crawford's website portfolio, available by logging on to www.crawforddesignsllc.com, is considerable - Conewago Valley School District, H.A.R.T Center, Codori Memorials, Immaculate Conception School, McIlhenny Banners, Irishtown Fire Company and many more. ..."I remember being in art school (Bradley Academy), and we were asked to write a time capsule of where we saw ourselves in 15 years. I wanted to be married, have two kids and my own business. It can happen if you want it badly enough." Brian and Jill Crawford built a home on the family farmland of William and Annie Orendorff where Jill grew up, the daughter of Patrick and Janet Staub. A graduate of Delone Catholic, Jill not only conducts daily business from home, she manages typical, traditional household responsibilities and raises Brock, 13, and Hannah, 11, with Brian, who works at Krosaki Magnesita Refractories in York. ..."This industry is very feast or famine. There are times when it is very stressful. I'm a deadline-oriented person, which really helps. I get twice as much done here on my own than I ever did at any company. I know how to manage what needs to be done. If you set a daily plan and follow it, you will be OK." Full Article available here. Original Article Posted: Saturday, November 16, 2013 By Ken Picking For the Gettysburg Times The cutting edge approach has been the more popular choice in many towns, however in Gettysburg, Pennsylvania the rules are somewhat different. The main reason for this is the town’s rich historical past. Gettysburg has, and will always have a prominent place in American history. Given the great value bestowed upon heritage and history, should Gettysburg, PA web design be cutting edge or more traditional? While there are companies that stick to more traditional web design options, some choose to be more hip and trendy. Portraying an online presence that is contemporary and high tech is quite acceptable given the nature of the company’s business. Many commercial establishments exercise the freedom that they have in choosing a modern look to portray their online identities to Internet users. However, it is quite clear that many Gettysburg PA websites often imbue the design with traditional themes, showing how much the people value the region’s place in American history. For instance, companies engaged in tourism choose a more historical approach in web design elements. Some good examples of trades that maintain a traditional image are tour service providers, souvenir shops, bed and breakfasts, and local restaurants. It is rather obvious why this becomes the choice for most companies in these trades. Local and international tourists visit Gettysburg to experience its historical value. If the design leans toward this concept, visitors might become more engaged and more interested in what the business offers customers who take the time to explore their online offers. Choosing a more traditional look over modern, cutting-edge style will not in any way put the company at a disadvantage. On the contrary, it would be a better choice in many respects. These days, most companies go for the contemporary approach, making web design using traditional elements the alternative. Advanced designs have their own advantages, but the same is true for a historical point of view. Contrary to popular belief, a historical theme could be exciting as well. In the hands of the right web designer it would not come out boring as people usually expect. With the right vision, a great mix of modern and traditional elements would definitely put a website at a prominent spot. What makes traditional design very special is that it has the ability to remind visitors of their historical origins. In this day and age, many people often forget, being consumed by consumerism and exposed daily to the conveniences of technological innovations. Historical themes in web design have the potential to remind people where they came from and the values that have propelled their communities to where they stand now. Web design can help instill pride in one’s roots. The web site might have a traditional look and feel, but it must have all the high tech attributes that Web users are looking for and have been accustomed to. The designer might even find himself shifting from one element to another as balance and harmony are sought in the process. Nevertheless, once everything is in the right place, what comes out at the end is a web site that piques the user’s interest and projects the values intended by the designers. The important thing is to get a head start now. There are many solutions and resources that could be accessed in order to pull off an effective historical approach to web design for Gettysburg, PA companies. The same principles apply to other locations with similar historical significance. What matters is that you establish an online presence at the soonest possible time. We were born and raised in this great town. We know what it means to so many. Let us help you get your Gettysburg business online. You can always contact us for a free consultation and analysis. Know more about Website Design in Hanover, PA Know more about Website Design in New Oxford, PA |
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